Great to talk to Catherine Saillant of the Los Angeles times for this article.
Political and election experts say candidates often turn to negative advertising because it works, particularly with low-information voters who tune in to a race in the last days. In a close race, attack ads can make the difference, said Jessica Levinson, who teaches election law at Loyola Law School.
"Negative advertising hits a chord with a lot of voters,'' Levinson said. "They may not be able to say why they're voting for Shriver. They just remember there's something they heard about Kuehl that they don't like."