Thursday, November 24, 2011

"'Think Long' coalition will propose overhauling California's tax system"

Jessica Levinson is quoted in this piece in the Sacramento Bee.

"If this is the way that they really feel you fix California and they have very deep pockets behind them, they may be able to really flood the airwaves with a really effective messaging campaign," said Jessica Levinson, a professor at Loyola Law School.
While voters may be in the "mood for reform because things just aren't getting better," Levinson cautioned that the group's biggest challenge could be breaking down complex changes, and their urgency, to voters.
"If it takes more than two sentences to explain something to the electorate, your chances start decreasing exponentially," she said.

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